House of Soap Case Study

Business Overview

House of Soap is a growing eCommerce brand under Safi Cosmetics, offering a wide range of personal care and beauty products across the region. As online demand increased, so did the pressure on the platform to perform consistently. With more customers browsing, shopping, and checking out every day, even small performance issues began to have a noticeable impact on the overall experience.

The Brief

Running an eCommerce platform sounds straightforward - until performance starts slipping.

Pages take longer to load. Product browsing becomes frustrating. Customers drop off before completing their purchase.

Over time, these issues add up. Conversion rates fall, customer trust weakens, and internal teams spend more time fixing problems than focusing on growth.

For House of Soap, slow website speed, recurring technical issues, and ongoing maintenance challenges were starting to affect both user experience and business performance.

What they needed wasn’t a one-time fix, but a more consistent, long-term approach to keeping the platform fast, stable, and reliable.

The platform operated within a multi-site environment, requiring updates and changes to be managed carefully without affecting the performance or stability of the other connected sites.

Solutions Overview

We worked closely with House of Soap to stabilise and improve their WooCommerce platform, focusing on performance, reliability, and ongoing support.

• The initial priority was to address the core performance issues. We reviewed how the platform handled traffic, identified bottlenecks, and introduced improvements that made browsing and checkout faster and smoother.
• From there, we focused on creating a more stable environment. Technical issues that were affecting day-to-day operations were resolved, and the platform was tuned to perform more consistently under increasing demand.
• Rather than treating maintenance as an afterthought, we introduced a structured, ongoing support approach. This ensured the platform remained optimised over time, not just in the short term.
• Continuous monitoring was also put in place, allowing potential issues to be identified early and resolved before they could affect customers. This shifted the approach from reactive fixes to proactive management.
• As traffic and transactions continued to grow, the platform was able to keep up - delivering a smoother experience for customers and a more dependable system for the business.